Jimmy Choo Registered Massive Revenues and Earnings in 2016

Economy Nilgun Salim
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This year, celebrity-favourite footwear brand Jimmy Choo reported significant gains, especially at men collections.

According to BBC, the most profitable department in the last quarter was the one dedicated to men, registering 8% from the total profit.

In addition, they believe the rising profits are due to a weaker post-Brexit sterling.

Their operating profits for 2016 was £173 million, reporting a 10% rise from June, last year.

Their spokesmen stated that the “geopolitical events” led to lower sales in Europe and United States. Apparently, the success reported by the Asian fashion market compensated the not-so-profitable areas such as Europe or the United States.

They said that China and Japan listed impressive gains, especially when it came to men luxury footwear.

Jimmy Choo believes the men’s collections now account for 8 per cent of net revenue and it expects this proportion to grow “well into double digits”.

The British high fashion house achieved global recognition in the industry due to hit-TV series “Sex and the City”.

Carrie Bradshaw, the character impersonated by Sarah Jessica Parker, had a literal obsession when it came to shoes, especially the one’s created by Malaysian designer Jimmy Choo Yeang Keat.

Spotted on everyone from the Duchess of Cambridge to Megan Fox, Jimmy Choo is the go-to shoes for red-carpet events.

The British fashion label was founded in 1996 by Jimmy Choo and former Vogue editor Tamara Mellon.

In 2011, the fashion house was acquired by Equinox Luxury Holdings Ltd.

Jimmy Choo had been less affected than other luxury brands by the slowdown in China as it is still reasonably new to the country.