Apple CEO Tim Cook Speaks To The Washington Post
Economy, Featured Jamie Simon
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Apple’s current CEO Tim Cook sat down with The Washington Post recently to offer two in-depth interviews. The covered topics from taking over for the late Steve Jobs to the company’s recent sparring with the FBI. There definitely were some highlights to the speeches.
Cook confirmed to The Washington Post that his job is lonely. He also confirmed that the wrong person was hired to head up the company’s retail sector. Another mistake he copped to was making a mistake by releasing Apple Maps. He further explored the concept of being a “lonely CEO”. He added he isn’t in the market for sympathy, rather to tell people that he too has some “blind spots.” He said the antidote though is to keep smart people around him who can continue to push and drive.
He also addressed the market’s oversaturation of smartphones. Cook said that though the iPhone industry is diminishing now that most people already have the phones they are comfortable with, this is a positive thing for the company. He stated that the thing to remember is that the ratio of product to person remains at a highly level; no other market has performed this way.
What he pointed the future to though is AI, or artificial intelligence. For Apple, they will continue to focus on creating better AI solutions that connect consumers to technology when they are at home and when they are leaving the house. The level of technological performance according to Cook will easily skyrocket in coming months and years.
Cook somberly explained though that when Steve Jobs passed away five years ago, Cook didn’t think his passing would be so soon. He confirmed it as one of the “worst days” he ever experienced.


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