Will.i.am launches the most fashionable headphones

Culture&Arts Nilgun Salim
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During his career Will.i.am launched numerous hi-tech devices gadgets and even if some of them were not successful, the artist refused to give up.

The former member of Black Eyed Peas launched a pair of new wireless headphones, compatible only with the new iPhone 7, without the 3.5mm audio jack.

The circular, metallic ‘Buttons’ look more like clip-on earrings than a pair of earbuds.

To ensure that his new product will be promoted in the best way he asked his friends, Kim Kardashian’s little sister Kendall Jenner and fashion icon Naomi Campbell to appear in his ads.

Despite the fact that ‘Buttons’ are an electronic device, in the commercial, they are presented more like a fashion accessory.

‘We all live on our tech and in our fashion, but those two worlds have not come together yet’, said Will.i.am.

Besides the fact that Naomi and Kendall were used as models, the two are also investors of the brand founded by the singer.

According to Will.i.am, the thing that separates ‘Buttons’ from other headsets on the market is the battery, that lasts for eight hours even if you continuously listen to music.

The headset will hit the Apple stores on November 2 for $230. The product is compatible with iPhone, iPad, Apple Watch and some Android OS devices. A large part of the incomes from the sales will go into a program for disadvantaged students.

Among the products launched by Will.i.am there is also a very interesting $475 case for iPhones, called foto.sosho and a bracelet called Smart Pulse.