Durex will launch Jeans
Culture&Arts Iulia Postelnicu
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Durex is going to produce jeans! Yes, your heard right, the famous brand just announced that they are soon launching their very own collection of denim jeans.
They already chose their ambassador, none other than Bollywood icon, Ranveer Singh. The funky actor is known for his unique sense of style and for his passion for fashion. So, it’s no wonder that he chose to represent the jeans coming from such a unique brand.
People cannot believe that Durex is actually producing jeans. Most of them are amused by this and already cracked fun at it on social media.
“OMG Durex is launching Jeans! Are you going to have sex with Durex on or off?”, wrote one Twitter user.
The company from India was the one to come up with the idea. Indians will be able to purchase the surprising Durex items later this week.
The director of the company from India, Rohit Jindal, gave an interview following the launch of their newest product. He declared that their company is all about youth and innovation. They want to raise to their customer’s needs and expectations and constantly come with fresh stuff.
They worked a lot on the development of the jeans and collaborated with some of the best experts. Creating jeans was actually pretty normal for them, denim is linked to youth, so they had the need to connect with them through this product.
The jeans will come in the usual blue color and the brand promises they will have the perfect elasticity and texture.
Durex is really confident in its product and expects it to have a lot of success on the market.
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