The Picture of the Day: Chinese fathers breastfeeding their babies in order to celebrate the World Breastfeeding Week

Culture&Arts Nilgun Salim
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To celebrate the World Breastfeeding Week a company has launched a massive campaign with the aim of encouraging new mommies from all around the world to breastfeed.

In order to prove that breastfeeding is the most natural and pure gesture, the Chinese company from Nanjing has published a series of photos with babies breastfed by their… daddies.

And, you know what? This looks good even if there are no mommies in the picture.

The first World Breastfeeding Week was celebrated in 1992 in UK, France, Spain, and China.

Since then, the privilege of being a breastfeeding mother is being celebrated each and every year, between 1 and 7 August, in more than 170 different countries.

Its main purpose it’s, obviously, to encourage the new mothers to breastfeed and to improve the health of newborns and babies from all around the world.

The slogan of the campaign is “Talk to Me! Breastfeeding is an experience of time, of place and of communication” and it’s all about encouraging communication and the modern ways of transmitting the information further as an education for a healthier future.