Indian Woman Makes Changes in Her Sari Company

Economy Jamie Simon
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Lavanya Nalli is the proud owner of a Sari company called Nalli that is in her family for 88 years now.

The business was opened in 1928 by her great great-grandfather in the city of Chennai.

The Sari is worn by women in India. Its colors and patterns vary from region to region. Saris colors and patterns reflect the personality of each woman.

Usually the married women are the ones wearing saris, while unmarried girls are wearing a suit named Salwar Kameez.

The colors of the saris have meanings: White has different meaning in India regions like mourning or just like an usual color. Red is worn at the wedding and is said to bring good luck in marriage. Yellow is worn by women who have newborns for 7 days. Black is avoided because it is believed to bring bad luck.

Over the years Nalli has become to be one of the most famous Sari brands in India for the fine silk materials they are using.

With 29 stores in India and outlets in California and Singapore, the company brings revenues of around $100 million a year.

Because of new trends in the Indian fashion by Western influences, Nalli is using the skills she got away from the family, while studying at Harvard Business School and working at McKinsey, to introduce the firm to e-commerce and bring new lines to it.

Because of the Western lines of clothing taking over more and more in the Indian fashion, Nalli faces challenges in trying to keep up with the competition. In order to do that, Lavanya introduced a range of salwar kameez and kurtis. The firm also made more affordable Saris in order to keep up with the market.