Google and H&M: awkward affiliation to create your dream clothes

Hi-Tech Adina Camarasu
https://stocknewsusa.com/wp-content/uploads/2017/02/tyete.png

The hottest fashion inventor at the next fashion event could be … your own phone.

Wonder how is that even possible?

Thanks to this strategy entitled DataDress.

A computerized fashion business establishment is working on a teamwork with H&M and Google called DataDress.

The program is based on an Android app that memorizes stuff about you.

Consequently, the app can automatically come up with a custom piece of clothing.

This initiative is part of the project C0dedCouture.

“We’re about to change the fashion industry in such a way that we begin to consider the personality of the client in the process of creating clothes using hi-tech methods”, stated one of the founders of the idea.

Furthermore, DataDress app allows women around the world to order a piece of clothing made just for them.

Starting this point on, clothes will indeed reflect who we are and how we live our lives.

The Datadress application can be used easily.

It uses Snapshot, a feature of Google which monitors the day-to-day activity and lifestyle of the user.

On this basis, the application collects information such as location, type of activity which the user is undertaking and the weather conditions of the area where he is located.

Thus, the simple fact that you carry your phone in your handbag, no matter where you go, allows the app to learn things about your way of lif.

You become the fashion creator you have longed to be.

Using this Google technology, clothing can now comply with your preferences.

The application is so effective that you can design a dress made of a certain type of material, with a special embroidery, being able to customize everything.

From your silhouette to the type of texture you prefer.

Finally, you’ll be able to purchase online the final product.