Disney, to purchase Twitter!

Hi-Tech Nilgun Salim
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Walt Disney started collaborating with a financial advisor to evaluate a possible offer for Twitter, according to Bloomberg.

Following its massive success, Twitter initiated an evaluation for a potential sale.

Salesforce.com takes into consideration the option of buying Twitter as well and started working with Bank of America in order to estimate the implications.

Twitter and Disney’s representatives have not made any comments regarding a purchase.

The speculations surrounding Twitter’s selling started to amplify in the last months, especially after Salesforce.com expressed its interest.

Twitter shares rose by 21% on Friday, after the rumors regarding its selling. If Disney decides to make an offer, they might help the company in the video streaming department.

Twitter CEO, Jack Dorsey is also one of Disney’s board members.

Since Disney owns ESPN, the media giant could view Twitter’s sports-programming efforts as creating a potential rival—or, in the event of a successful acquisition, it could be a source of technology that could benefit ESPN as cord-cutting becomes more widespread.

After they appointed Jack Dorsey as their new CEO, Twitter tried to revive its business relying on the video content and facilitating its messaging.

Last week, the social network introduced its first live-stream from a football game. The video registered an average number of views.

In the future, Twitter plans to broadcast live and pre-election presidential debates.

The social network generated numerous discussions regarding a possible takeover.

In the second quarter of this year, Twitter reported a revenue growth of 20%, the weakest in the last two years.