The ‘offerings’ for Vishnu represents the ‘black gold’ from the hair extensions industry

World News Nilgun Salim
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They believe they are offering their hair to Vishnu, for protection and harmony. While they are a peace because their offering was received by the Hindu god, their set of hair is being exported all the way to China. The hair from the Indian women is washed, colored and prepared to become a brand new set of hair extensions.

Daily Mail revealed the amazing ‘journey’ of the Indian hair also known as ‘black gold’ in the hair extensions industry and most times is sold for at least £ 1,000. The biggest demand is in the UK, which is the largest importer in the world and buying 43 million tons of human hair per year!

At the Yadagirigutta Temple is located in southern India and the poor women are patiently waiting every single morning to offer their beloved set of hair to Vishnu.

Their hair is known in the industry as ‘black gold’ because most of them never dyed it and they are not drying it with a pheon. They are using a straightener, representing a major ‘jewel’ for these merchandisers.

Among the women who donate the ‘virgin hair’ to Vishnu is 28-year-old Lavanya Kakala. Although she struggled to maintain her beautiful hair in all these years, after the hairdresser who cuts it, she will not get anything in return.

‘I did this because I want to thank my god. I do not mind what happens after that with my hair. If women do not have good hair they want to use mine to look more beautiful, is enough for me’, said Lavanya.

In India, cutting their hair represents a tradition among women. They are ‘donating’ their hair to Vishnu, although they are conscious that it will then be sold to dealers.

Sometimes more than 50,000 women (per day) are waiting in massive lines to attend the ceremony of “trimming”.

It is considered an act of pilgrimage, where their heads are then coated with an antiseptic paste made from sandalwood.